Top 5 Social Apps Performance in Sweden for Q1 2022

In the first quarter of 2022, the top 5 social apps in Sweden—TikTok, Instagram, X, Facebook, and Reddit—demonstrated varied trends in downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.

TikTok

Throughout Q1 2022, TikTok saw notable fluctuations in weekly revenue and downloads. Revenue peaked at around $916K in the week of January 31 and saw another significant high of $862K in the week of February 7. Downloads ranged from a high of 25.4K in mid-January to a low of 16.3K in mid-February. Active users remained fairly steady, increasing from 2.5M at the start of the quarter to approximately 2.7M by the end.

Instagram

Instagram displayed a stable performance in Q1 2022. Weekly revenue varied slightly, peaking at $283 in mid-January. Downloads showed a gradual decrease, from a high of 18.7K in early January to a low of 12.7K in early March. Active users hovered around 2.9M throughout the quarter, with minor fluctuations.

X

X experienced a notable peak in downloads, reaching 18.1K in the week of February 21. Revenue saw a significant spike of $294 in the week of March 7. Active users increased from 804K at the beginning of the quarter to approximately 855K by the end of March.

Facebook

Facebook maintained a steady trend in weekly downloads and revenue. Downloads ranged from 11.1K to 15.2K, with a peak of 12.6K in the last week of March. Revenue remained consistent, with notable peaks at $13.2K in the week of January 31 and $10.5K in the week of January 24. Active users showed a slight decrease from 3.7M to approximately 3.6M over the quarter.

Reddit

Reddit saw varied performance in Q1 2022. Weekly revenue peaked at $1.3K in the week of January 10, while downloads fluctuated between 5.3K and 8K, with a high of 8K in the week of February 21. Active users increased from 267K at the beginning of the quarter to around 290K by the end of March.

For more detailed insights and data, visit Sensor Tower.